What does "comparative market analysis" (CMA) help determine?

Comparative market analysis (CMA) is a key tool used in real estate to estimate a property's value based on the recent sale prices of similar properties in the same area, often referred to as "comparables" or "comps." By examining these comparable properties that have similar characteristics such as size, location, condition, and features, real estate professionals can arrive at a more accurate and market-reflective valuation for the property in question.

This process involves analyzing various data points, including the sale prices, listing prices, and the time those properties spent on the market, to gauge market trends. The outcome of a CMA is instrumental for both sellers and buyers, as it helps sellers price their home appropriately and assists buyers in making informed offers.

Other options refer to different aspects of real estate but do not capture the core purpose of a CMA. Advertising costs pertain to marketing strategies, while rental income analysis relates to investment potential. Market demand, though relevant to pricing strategies, is more about overall trends rather than an assessment of individual property value, which is the primary focus of a CMA.